Merit Group carries out offshore content research, business process management and marketing data creation for some of the world’s most trusted information businesses. But with a high-value service, a complex market and a number of misconceptions to overcome, the company had experienced poor results from appointment-setting companies.
Sales and Marketing Director Ben Tindall reveals how working with Achieve UK has transformed that picture:
“Achieve UK has been making appointments for a number of our directors, since 2010. The relationship works really, really well.
They’re able to understand our service, empathise with people, and really connect. They don’t hassle anyone when they call, and that makes a real difference.
The biggest thing for us is now, when we walk in, we see people who already know exactly why we’re there and what our proposition is.
We’d worked with other appointment setting companies previously, and the results were terrible. We turned up to meetings and people didn’t really understand who we were. So working with Achieve is really refreshing.
We do niche work with publishing and information businesses. The specifics take a bit of explaining, and with a contract costing anything up to a million a year we’re asking very senior people to show some real trust. Some people still have preconceived ideas about offshoring to India, too, and we have to dispel those myths right from the start.
So Achieve needed to acquire a fair bit of expertise, quite quickly, to understand what we do, and talk about it with authority.
That’s really valuable, and it’s generated a lot of income for us.”
"Achieve UK has generated a significant number of quality sales leads and it is no exaggeration to say that without them, we may not have survived the recession.”
"While other firms employ a scatter gun approach, Achieve has always focused on understanding our market and business first to generate quality leads. I would thoroughly recommend their services to anyone looking to gain new clients.”
“The appointments Achieve has made for us have been of a high standard. Two have already resulted in orders and will be potentially worth in excess of £1 million over the next five years.”
“Thank you for your efforts to date... we have just secured a large re-branding project worth around £65K with a company you introduced us to a couple of months back.”
“We are extremely pleased with how Achieve UK operates having won over £250,000 of business from their activities over the last three years”
“After just six weeks of working together we secured our first piece of new business from an Achieve meeting. It is a breath of fresh air to walk into a meeting where they have an appetite for our services”